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If you’re feeling late to the game when it comes to using AI in your work as a marketer, here’s the good news: You’re definitely not too late—yet.At least, according to Ed Gandia, the AI writing trainer for non-techies, who has taught more than 200 marketing professionals and writers how to use AI.Most of Gandia’s clients feel a little reluctant when it comes to AI. Some of them are overwhelmed by how to get started—and others worry that they may already be lagging behind their peers.If this sounds like you, we asked Gandia what unsticks his clients when it comes to AI adoption. Turns out, a lot of it is about mindset.  You don’t need to solve everything with AI“People get intimidated [by AI] because they feel like they need to have some grand strategy, but that's backwards thinking,” Gandia says.Gandia’s approach to AI is simple: stop trying to learn everything about AI and pick one thing you do regularly—like client research, proposal writing, or email responses—and find one AI promp

In the past, marketing AI was mostly about automating repetitive tasks. Today’s best AI tools have evolved far beyond that. They can think, predict, and optimize campaigns dynamically, learning from customer behavior and performance data to make every interaction smarter.We’ve put together a curated guide of the best AI marketing tools available today to show you how each one can deliver actionable, measurable impact. We’ll look at where each tool excels and how it fits into the full IAV (Imagine, Activate, and Validate) framework. Then, we’ll help you choose the right fit for your goals, whether that’s a single AI-first platform or a suite of point tools that cover every stage of the customer journey. 7 of the best AI marketing tools available to help imagine, activate, and validate your campaigns.1. ActiveCampaign: End-to-end AI campaign automationActiveCampaign is a unified platform for email marketing, automation, CRM, and customer experience orchestration. It's designed to help te

When it comes to messaging apps, few are as popular as WhatsApp. For over 2 billion users in 180 countries, WhatsApp isn’t just their preferred communication channel—it’s also where they shop, send and receive money, schedule appointments, and much more. It’s a powerful tool driving real business results, with 69% of consumers making a purchase after talking to a brand on WhatsApp.When marketers integrate WhatsApp into their existing email and SMS strategies, they can create a cohesive customer experience that drives bottomline results.  The in’s and out’s of WhatsAppWhat makes WhatsApp a valuable channel goes beyond its impressive 98% open rate. Compared to email and SMS, WhatsApp offers an intimate and immediate connection, with 58% of WhatsApp messages receiving a response within a minute.WhatsApp provides rich media capabilities such as voice notes, document uploads, images, polls, stickers and more to set it apart from a standard email or text campaign. WhatsApp also enables respo

Your customers' pockets hold the most direct line to their attention, and 98% of them answer when you come knocking. While email inboxes overflow and social media feeds blur into noise, text messages arrive like a tap on the shoulder.SMS marketing taps into the psychology of personal communication. When a text arrives, your brain treats it with the same urgency as a message from a close friend.Yet most marketers treat SMS as an afterthought, bolting it onto existing campaigns or sending generic blasts. The result is missed conversions and prospects who slip away during those critical moments between interest and action.This guide will provide you with tactical, actionable strategies that turn those pocket-sized screens into profit-driving touchpoints. You'll discover how to craft messages that feel personal at scale, automate conversations that build genuine relationships, and seamlessly weave SMS into campaigns powered by AI and cross-channel intelligence. What is SMS marketing, reall

More than 2 billion people check WhatsApp every day, using it to chat with friends, family, and—increasingly—their favorite brands.Businesses no longer need to rely solely on crowded email servers or expensive SMS campaigns to stay connected to their customers’ inboxes. Instead, they have access to one of the most responsive marketing channels in the world.In 2025, WhatsApp isn’t just for customer support. It can be used to launch products, nurture leads, and re-engage buyers in real time. When done right, WhatsApp marketing transforms private, permission-based chats into a high-converting, conversational channel that drives meaningful engagement.But for your WhatsApp marketing strategy to work, you need more than the app: you’ll have to consider automation, compliance, and personalization at significant scale.In this guide, we’ll show you how to get started, craft high-performing campaigns, and connect WhatsApp seamlessly to your broader marketing strategy. With WhatsApp marketing, yo

WhatsApp has cemented its position as a dominant marketing channel for businesses worldwide. With approximately 3 billion monthly active users and high message engagement rates, it's no wonder businesses are flocking to this platform.175 million people interact with businesses on WhatsApp every single day—these aren't passive interactions, they're high-intent conversations with customers ready to buy. WhatsApp allows businesses to connect instantly and authentically with their audiences, making it the ideal medium for engaging potential customers and closing sales.This guide will show you how to leverage WhatsApp through ActiveCampaign to transform your sales and take your business to the next level. Your quick-start WhatsApp sales playbookSelling via WhatsApp has become essential for modern businesses—often driven by customer demand. Here's how to get started today: 1. Define your channel strategyBefore diving in, clarify what role WhatsApp will play in your business. Will you use it

 Welcome to Getting Started with ActiveCampaign! I'm excited to be your guide as you learn how to harness the power of autonomous marketing. This series will help you master ActiveCampaign with confidence.Through this series, we'll explore ActiveCampaign through a simple framework: Imagine, Activate, and Validate. You'll learn to imagine your marketing strategy, activate it across channels, and validate your results, creating smarter customer experiences along the way.First, Imagine agents help you plan and strategize. They're the creative powerhouse, transforming your ideas to campaigns, automations, and more.Next, Activate agents put your strategy into motion, connecting workflows and driving results.Finally, Validate agents measure performance and optimize your results.All of this is powered by Active Intelligence, our AI that uses billions of data points to transform your goals into fully realized marketing strategies. We'll cover everything from setting up your account to organizi

 Instead of manually building campaigns step by step, you can simply tell Active Intelligence what you want to accomplish, and it creates entire campaigns, automations, and more.In this video, I'll walk you through how to use plain language prompts to generate campaigns and automations, and how to leverage AI suggestions to improve your marketing without technical complexity. We will start by opening the Active Intelligence workspace via the icon at the top left of your screen.If you are new to Active Intelligence, you can begin by asking "what can you do?" to see a breakdown of the workspace's capabilities. Once you are ready, you can type a prompt like "create a welcome campaign for new subscribers". Active Intelligence will translate your plain language into a complete, functional campaign ready for review. You maintain full control to make edits.We will also cover:Converting to Automation: Learn how to pivot from a single campaign to a multi-step automation by simply asking the AI

 Automations are fully automated workflows designed to save you time and help you engage with your contacts at exactly the right moment. With Active Intelligence, building these automations is now faster and easier than ever.In this video, we'll show you how to use Active Intelligence to create sophisticated customer journeys just by describing what you want in plain language. We'll start by reviewing our business goals and letting AI recommend and build a workflow for us.We will explore two ways to build: using the context-aware recommendations inside the Business Goals dashboard and using the dedicated Active Intelligence workspace with prompt cards. You will see how to customize email content, adjust wait steps, and refine the workflow using simple conversational prompts.In this video, you will learn:How to let Active Intelligence recommend automations based on your specific business goals. How to use the Active Intelligence workspace and prompt cards to generate common workflows li

 If you've ever wondered whether your marketing campaigns are actually moving the needle on your business objectives, then Business Goals is going to be your new best friend. In this video, we'll explore how this feature brings together all your marketing assets—campaigns, SMS, automations, and forms—into one unified dashboard to track performance against specific conversion goals.With Active Intelligence working behind the scenes, Business Goals provides real-time insights and AI-powered recommendations for your next best actions. We'll walk through creating your first business goal, grouping related assets, and setting conversion targets. You'll learn:What Business Goals is: A strategic container that groups related marketing activities and measures them against conversion goals. How it works: Real-time progress tracking, AI recommendations, and unified performance views connecting activities to outcomes. Creating a Goal: A step-by-step guide to setting up a goal using plain language

Imagine setting up your entire ActiveCampaign account without reading a single help article. In this video, we test drive Ace, ActiveCampaign's new AI-powered voice coach, to see if it can handle the setup process entirely by voice.To try out Ace for yourself, call: 1-866-876-9691Ace instantly guides me through building an inline form to capture leads the moment I mention wanting to grow my list. It does not just stop at the basics. When I accidentally delete an automation trigger, Ace walks me through exactly how to fix it. It even helps me prompt the internal AI to write a friendly welcome email and connects my data to Google Sheets right inside the automation.From strategic advice to technical troubleshooting, Ace helps create a complete customer journey using just voice commands. This is the future of onboarding support that listens, adapts, and knows exactly what you need.Want to see the full demo with the entire phone call? Check out this video: Ace Onboarding Assistant: FULL DEM

  Turn your marketing ideas into action, from anywhere. In this video, we show you exactly how to connect ChatGPT directly to your ActiveCampaign account, giving you the power to orchestrate your marketing with simple, conversational prompts.This powerful integration, powered by the ActiveCampaign MCP server, acts as a secure bridge to your marketing data. It's like having a team of AI agents ready to work for you.We'll show you how to use ChatGPT to create and manage contacts, apply tags, add users to lists, and even analyze real-time campaign performance—all without leaving the chat interface.Follow our simple, step-by-step guide to get set up in minutes (requires a paid ChatGPT plan).Then, watch practical examples of this AI marketing automation in action, from pulling automation reports for your team to adding new leads from an event with complex follow-up tasks.Learn more: https://help.activecampaign.com/hc/en...

  What if you could turn your best marketing ideas into action simply by having a conversation?In this video, we show you how to connect Claude directly to your ActiveCampaign account. This powerful integration transforms Claude into a hands-on member of your marketing team, ready to orchestrate campaigns, manage contacts, and help you move beyond busywork to focus on real impact.We'll show you how this secure connection, made possible by the ActiveCampaign MCP server, gives Claude the ability to securely access your marketing data.Learn how to use natural conversation to:Retrieve real-time performance data from your campaigns Update contact details and add new tags Trigger automations instantly Analyze campaign insights ..and much more.This feature is available on all ActiveCampaign plans! Help Article: https://help.activecampaign.com/hc/en...

  Tired of juggling spreadsheets and endless campaign drafts just to connect with your global audience? Managing multilingual email marketing has always been a time-consuming task, but what if you could do it all with a single click?This video is your step-by-step guide to ActiveCampaign’s new AI Translation feature. We'll show you how to send one email campaign that automatically translates into the preferred language of every single contact on your list. Learn how to:Use a simple toggle to translate your email into one of 75 supported languages. Maintain full control by reviewing and making custom edits to each translated version. Understand how the feature works and how to set up your contacts for success. Unlock powerful new insights with campaign reports that break down performance for every language.Ready to build stronger connections and make every customer feel understood, without slowing you down? Watch now to see the future of global email marketing.

  What if you could bring autonomous AI agents directly into your marketing automations? Imagine going beyond step-by-step workflows and letting AI imagine, activate, and validate your marketing for you.This video is your step-by-step guide to ActiveCampaign’s new AI Actions Library, a collection of pre-built AI commands you can instantly add to any automation. We'll give you a full tour of the five powerful new actions: Summarize, Analyze, Translate, Classify Intent, and Determine Sentiment.Then, we'll show you a practical demo where we build a smart customer feedback automation from scratch, using all five AI actions in a sequence to automatically understand, categorize, and even translate feedback in real-time.Ready to move from busy work to more impact? Watch now to see how you can put a team of goal-aware AI agents to work inside your automations.

WhatsApp has cemented its position as a dominant marketing channel for businesses worldwide. With approximately 3 billion monthly active users and high message engagement rates, it's no wonder businesses are flocking to this platform.175 million people interact with businesses on WhatsApp every single day—these aren't passive interactions, they're high-intent conversations with customers ready to buy. WhatsApp allows businesses to connect instantly and authentically with their audiences, making it the ideal medium for engaging potential customers and closing sales.This guide will show you how to leverage WhatsApp through ActiveCampaign to transform your sales and take your business to the next level. Your quick-start WhatsApp sales playbookSelling via WhatsApp has become essential for modern businesses—often driven by customer demand. Here's how to get started today: 1. Define your channel strategyBefore diving in, clarify what role WhatsApp will play in your business. Will you use it

 Are you expected to be a strategist, creator, data analyst, and visionary all at once? What if you had an intelligent partner to turn your ideas into impactful campaigns and automations, without the busywork? This video is your step-by-step guide to ActiveCampaign’s Active Intelligence, the conversational workspace designed to redefine your marketing workflow. We'll show you how to go from a single idea to a complete three-part automation series, all within a single conversation. Learn how to:Instantly generate high-performing campaigns and emails.Ask the AI to conversationally edit content, like changing the tone to be "funnier".Expand a single email into a complete, cohesive automation framework with just one prompt.Let AI agents handle the execution, freeing you up to focus on strategy and build on your wins.This is the new era of marketing automation. Watch now to see how you can move from a task to a strategy and free yourself from tedious work.